SVG Motors — Ad Copy Performance

Campaign Performance

CTR, conversion rate, and CPA by campaign type

Key Insight: Lease Specials dominates with 10.54% conv rate and $36.50 CPA. New campaigns struggle at 1.23% conv rate and $154.63 CPA — a 4× efficiency gap.

Ad Performance by CTR

Highest and lowest click-through rates across all ads

Top 5 Highest CTR

Ad	Campaign	CTR	Conv	CPA
New SUVs	New	25.75%	4	$225.75
New Trucks	New	22.73%	0	N/A
Used Dealer Intent	Used	20.57%	2	$81.74
Used Generic	Used	18.60%	0	N/A
Used Brand	Used	17.01%	0	N/A

Bottom 5 Lowest CTR

Ad	Campaign	CTR	Conv	CPA
New Jeep Models	New	3.79%	0	N/A
New Chevrolet	New	7.31%	2	$101.03
New SUVs V2	New	8.12%	8	$134.58
Used Generic V2	Used	8.84%	70.5	$30.92
Used Dealer V2	Used	9.03%	8	$44.76

Ad Performance by Conversion Rate

Best and worst converting ads (minimum 20 clicks)

Top 5 Highest Conv Rate

Ad	Conv Rate	CTR	Conv	CPA
Lease Incentives	12.99%	11.50%	16.5	$38.90
Lease Incentives V2	12.10%	9.58%	49.0	$30.28
Used Generic	10.16%	8.84%	70.5	$30.92
Lease Discovery	7.44%	10.83%	14.5	$50.13
Used Dealer Intent	6.11%	9.03%	8	$44.76

Bottom 5 — Wasted Spend

Ad	Conv Rate	Clicks	Conv	Wasted
Used Generic V2	0.00%	212	0	$224.66
New Chevrolet	0.00%	71	0	$90.13
New Trucks	0.00%	25	0	$51.77
Used Brand	0.00%	25	0	$48.80
New SUVs V2	0.61%	659	4	$898.21

Headline Pattern Analysis

Performance by headline messaging category across 390 headline assets

Key Insight: Question headlines convert at 12.85% — the highest of any pattern — yet only 2 instances exist across 390 assets. Massively underused. Benefit/Feature gets 16.09% CTR but only 1.28% conv; Financing flips that script at 9.53% CTR → 9.39% conv.

CTA Pattern Performance

Which call-to-action types drive clicks vs. conversions

Key Insight: "Get/Apply" CTAs achieve 8.38% conversion rate — 40% better than "Shop/Browse" at 5.99%. Switch CTAs across the board for more conversions with the same spend.

Recommended New Ad Copy Variations

5 data-driven ad variations built from winning patterns

1

Lease — Question + Financing Hybrid

H1 "Why Pay Full Price?"

H2 "$0 Down Lease Deals"

H3 "Get Approved Today"

Smart buyers lease. Get into a new car with zero down and low monthly payments. Apply online in 2 minutes.

Why: Questions drive 12.85% conv rate, financing sustains it. Combines the two highest-converting patterns.

2

Used — Easy Process + Trust

H1 "Same Day Approval"

H2 "Inspected & Warrantied"

H3 "500+ Cars Ready"

Get approved and drive home today. Every car inspected, warrantied, and priced to save you thousands.

Why: Easy process (8.93% conv) + trust (7.45% conv) = highest converting combo for Used inventory.

3

New — Question + Urgency

H1 "Ready For Your New Car?"

H2 "Limited Time Offers"

H3 "0% APR Available"

New models are here with special factory pricing. Find your perfect match and drive it home today.

Why: Questions grab attention, urgency (5.88% conv) drives action. New campaigns need conv rate help most.

4

Used — Local + Value

H1 "Your Local Used Car Experts"

H2 "Save Thousands Today"

H3 "Financing From $199/Mo"

Family-owned dealership with hand-picked inventory. Get pre-approved online and save thousands on your next car.

Why: Local (6.25% conv) + price/savings (7.21% conv). Strong community trust messaging.

5

Lease — Get/Apply CTA + Fresh

H1 "Get Your New Lease Deal"

H2 "Apply In 2 Minutes"

H3 "Drive Home Today"

New lease specials just dropped. Apply online, get approved instantly, and pick up your car the same day.

Why: "Get/Apply" CTA outperforms all others at 8.38% conv rate — best-in-class action trigger.

Key Findings

The 5 most important takeaways from this analysis

1

Lease Specials are your money-maker

10.54% conversion rate at $36.50 CPA vs New campaigns at 1.23% conv rate and $154.63 CPA — a 4× efficiency gap. Shift budget toward lease campaigns.

2

Question headlines are criminally underused

Only 2 instances across 390 headline assets, yet they convert at 12.85% — the highest of any pattern. Immediate test candidate across all campaigns.

3

High CTR does not equal high conversions

Benefit/Feature headlines get 16.09% CTR but only 1.28% conversions. Financing headlines get lower CTR (9.53%) but 9.39% conversions. Optimize for the metric that pays.

4

$1,315 wasted on zero-conversion ads

4 ads pulled 333 combined clicks with zero conversions. Pause or rewrite: Used Generic V2 ($225), New Trucks ($52), Used Brand ($49), New Chevrolet ($90) immediately.

5

"Get/Apply" CTAs convert 40% better

8.38% vs 5.99% for "Shop/Browse." Action-oriented CTAs that lower perceived effort drive significantly more conversions. Roll this across all ad groups.